Digital Marketing Specialist

Digital Growth Specialist

Location: Bengaluru

Department: Marketing

Employment Type: Full Time

About AIR

AIR (Atman in Ravi) is a global spiritual movement dedicated to helping individuals discover happiness, peace, purpose, and self-realization through practical spirituality, meditation, and inner transformation.

As AIR continues to expand its digital presence and global reach, we are looking for a Digital Growth Specialist who can strengthen our digital ecosystem, improve discoverability, grow communities, and drive meaningful engagement across platforms.

Role Overview

The Digital Growth Specialist will be responsible for managing and growing AIR's digital presence across website, search, AI-driven discovery platforms, social media, communities, and performance marketing channels.

The role combines website management, SEO, GEO, AEO, paid media, community growth, analytics, and digital optimization to ensure AIR's teachings and programs reach the right audiences effectively.

Key Responsibilities

Website & Digital Experience

• Manage and maintain AIR's website through WordPress CMS.
• Publish, update, and optimize website content.
• Create landing pages for programs, events, retreats, and campaigns.
• Improve website usability, content structure, and conversion journeys.
• Coordinate with developers for technical enhancements and issue resolution.

SEO, GEO & AEO

• Execute on-page, technical, and content SEO initiatives.
• Optimize AIR's content for AI-powered search experiences and generative engines.
• Implement GEO (Generative Engine Optimization) strategies to improve visibility across AI platforms.
• Develop AEO (Answer Engine Optimization) strategies to improve discoverability in voice search and answer-based search experiences.
• Conduct keyword research, search intent analysis, and content opportunity mapping.
• Monitor organic performance and search visibility trends.

Community & Social Growth

• Support growth across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
• Drive engagement through WhatsApp communities and digital groups.
• Work closely with content, design, and video teams to distribute content effectively.
• Monitor audience engagement and recommend growth initiatives.

Performance Marketing

• Plan, execute, and optimize Meta Ads and Google Ads campaigns.
• Support event registrations, program participation, lead generation, and awareness campaigns.
• Monitor campaign performance and improve return on investment.

Analytics & Reporting

• Track website, campaign, SEO, and community performance metrics.
• Build dashboards and reports using Google Analytics 4, Search Console, and other reporting platforms.
• Present actionable insights and recommendations for growth.
• Monitor KPIs related to traffic, engagement, registrations, conversions, and retention.

Digital Growth Initiatives

• Identify new channels and opportunities for audience acquisition.
• Explore AI tools, automation platforms, and emerging digital trends.
• Recommend innovative approaches to improve digital reach and user engagement.
• Support the implementation of digital growth strategies across AIR's ecosystem.

Required Skills & Expertise

Core Skills

• WordPress CMS Management
• SEO (On-page, Technical & Content SEO)
• GEO (Generative Engine Optimization)
• AEO (Answer Engine Optimization)
• Google Analytics 4
• Google Search Console
• Meta Ads Manager
• Google Ads
• Website Content Publishing
• Community Growth & Engagement
• Digital Analytics & Reporting

Preferred Tools

• SEMrush
• Ahrefs
• Screaming Frog
• Looker Studio
• Tag Manager
• Mailchimp or similar email marketing platforms
• AI productivity and content optimization tools

Experience & Qualification

• 3–5 years of experience in digital marketing, growth marketing, SEO, or website management.
• Proven experience managing websites, organic growth initiatives, and digital campaigns.
• Experience with WordPress CMS is mandatory.
• Demonstrated understanding of AI-driven search and evolving digital discovery trends is highly desirable.
• Bachelor's degree in Marketing, Communications, Business, or related fields.

Work Structure

• 10-hours/day & 6 workdays
• Weekly off: Sunday

What Success Looks Like

• Growth in website traffic and search visibility.
• Increased visibility across traditional and AI-powered search platforms.
• Higher engagement across social and community channels.
• Improved registrations and participation for AIR programs and events.