Digital Marketing Executive

Skills Required

SEO

Google Analytics

Google AdWords

Digital campaigns

Job Description

• Implement innovative digital marketing strategies and campaigns
• Measure and report performance of digital campaigns
• Identify trends and optimize spends based on insights

Create awareness of and develop the brand you're marketing
? Help with marketing plans, advertising, direct marketing and campaigns
? Develop and implement a marketing strategy (often as part of a wider sales and marketing
programme)
? Evaluate and review marketing campaigns, advertising and SEO to make sure the correct
mediums are being used and campaigns are effective
? Track marketing performance and return on investment and prepare weekly or monthly reports
for management
? Monitor and report on competitor activity.
? Source advertising opportunities and place adverts in the press or on the radio
? Work closely with in-house or external creative agencies to design marketing materials such as
brochures and adverts
? Write and proofread marketing copy for both online and print campaigns
? Produce creative content, including videos and blog posts
? Run social media channels
? Arrange the effective distribution of marketing material.
? Conduct market research, for example, using customer questionnaires and focus groups